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Trade Marketing that Actually Works


GrownUpMarketing (GUM) believes that marketing to your most important audience, your customers in the 'trade' requires knowledge, sophistication and taste. And a set of strategic and executional capabilities that cover the entire range of communications possibilities. It also requires:

  • Knowledge of not just what your customers and prospects do, but who they really are and what drives them.
  • Sophistication to see the subtle and nuanced ways of gaining and keeping attention, changing perceptions and building preference.
  • The good taste to know how to execute programs in ways that seem guileless and unforced.

GUM offers a broad array of capabilities than can be selected “a la carte” to create exactly the right combination of elements to sell your story to your key audience.  Each of our principals is a seasoned professional who brings specific channel expertise along with the knowledge necessary to integrate with the entirety of the marketing mix.


We start with the development of a clear and coherent marketing strategy and then, and only then, develop and execute a bespoke plan that fits your company its needs and budget perfectly.


GUM was built to create solutions specific to the needs of each client.  Because different companies have different ‘trade’ audiences, needs and competitive situations we have structured ourselves to be able to offer the most appropriate solution for each client.


Trade marketing is not just for B2B customers and prospects. In some instances selling the sales team is the single biggest hurdle. Often selling top management is required as well. In all these cases, and more, the processes are similar. And the story well told is essential to success.


Let us help you find and tell your special story.