LinkedIn needed to position their Marketing Solutions business (i.e. advertising/social media sales) to overcome the perception of their social media platform as a ‘job site’. GUM conducted 'voice of the customer' outreach and uncovered global strategic insights that helped the advertising industry recognize that LinkedIn is Where Business Happens.
We’ve helped them get better positioned at industry trade shows and conferences, secure excellent 'thought leadership' speaking opportunities, create targeted sales & marketing programs & materials, and managed their assault on both Advertising Week and Cannes Lions International Festival of Creativity.
As a result of getting better known and liked, LinkedIn is growing its reputation as a valuable marketing partner for an expanding list of respected brands.