Who We Are > Team > Jerry

Jerry Shereshewsky

Jerry may be the only marketing executive in the burgeoning digital technology field who's invented a new brand of soda pop.

Then again, he has been associated with breakthrough marketing ideas in every phase of his distinguished career. Starting at Y&R, he rose to Senior Vice President before moving to Wunderman, the premier direct marketing agency and then on to public relations giant Burson Marsteller. Then he decamped for the Bertelsmann Music Group (BMG) where he was VP Marketing and Sales for Special Products. He left BMG in 1995 to join Seth Godin in an internet start-up: Yoyodyne.

He helped make Yoyodyne the premier digital promotion company and made them soooo attractive to Yahoo! that they acquired them. After almost 9 years running marketing for Yahoo’s Media Sales Group, both in the US and internationally, Jerry became CEO at Grandparents.com; a life stage website for the baby boomer grandparents of today and tomorrow. In 2010 Jerry formed GrownUpMarketing to help businesses make a greater impact selling into the advertising and marketing communities.

He served on the Board of Directors of The Direct Marketing Association (DMA) as well as the Dean’s Advisory Board at the University of Wisconsin School of Business, the Direct Marketing Educational Foundation which presented him its 2009 Vision Award, and the NY American Marketing Association and its EFFIE award program. He currently sits on the Advisory Board for the Brandcenter at Virginia Commonwealth University and the Board of Advertising Week.

He is a graduate of the University of Wisconsin, where he received his degree in Russian History. Jerry lives in Redding, CT with his wife Catherine, Hannah the Boxer and the empty nests of his two daughters.