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Jerry Shereshewsky & Shelly Lipton Tuesday, 24 May 2011
GrownUpMarketing is now 1 year old. We have escaped the often fatal childhood diseases and have, in fact, posted many significant milestones:
We also learned some things that we didn’t expect:
Jerry Shereshewsky Friday, 18 March 2011
Selling is a pretty straightforward thing. There are only two basic sets of rules:
Rule #1 - Ready, Willing & Able: Buyers must be ready, willing and able all at the same exact moment. Ready to buy what you’re selling, willing to buy it from you and able to close the deal with ‘open to buy’. Readiness has mostly to do with timing. Seasonality plays a major role in many purchase decisions. Getting in front of the buyer at the right time in the buying cycle is incredibly important. Visiting a buyer after they have completely committed their open to buy for (for instance) Easter means you have to wait until next year.
Jerry Shereshewsky Monday, 14 March 2011
Sellers and buyers do an interesting dance in the world of media. Virtually no one has a lock on business. The buyers can, in fact, buy around almost anyone. Sellers have to distinguish themselves in order to be noticed, understood and chosen. There are an incredible number of sellers out there virtually indistinguishable from a group of other similarly indistinguishable sellers.
Jerry Shereshewsky Tuesday, 15 February 2011
I read this morning about KBS+P Ventures, the newest addition to the world that has discovered the marital pleasures of the combination of marketing savvy and investment banking. A number of smaller shops, including Taxi and Anomaly, and bigger entities like Interpublic’s MediaBrands Ventures, are doing the same thing. Sounds new and exciting.
Jerry Shereshewsky Tuesday, 08 February 2011
Once again Epictetus has been proven right; if horses had gods they would look like horses. I watched the Super Bowl yesterday...who didn't! It was, for a change, a great game. But the commercials....especially the Chrysler 200 spot with Eminem.
Jerry Shereshewsky Friday, 04 February 2011
First came the flag. Don’t Tread On Me. Hoist the Red Banner. A simple slogan, visible, to excite and incite. Then came the broadsheet. Screaming headlines. Remember the Maine. All very lean forward. The lean back world of television could certainly excite but had a lot of trouble inciting. I guess getting off the sofa and into the streets required more inertia busting than was possible. Action became, for the most part, passivity. We saw hints of change in the Philippines where simple jokes passed by SMS so undermined the credibility of the regime that it simply collapsed. And now the internet.
Shelly Lipton Wednesday, 19 January 2011
Traditional advertising channels—including print, broadcast, and online display ads—are perfect places for prompting users to text a keyword to an advertiser’s code in order to enter a sweepstakes or receive a discount coupon.