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GrownUpMarketing is Growing Up

Jerry Shereshewsky & Shelly Lipton Tuesday, 24 May 2011

 

GrownUpMarketing is now 1 year old. We have escaped the often fatal childhood diseases and have, in fact, posted many significant milestones:

  • Our first (of many) assignments
  • Our first check
  • Our first deliverable – on time and on budget

We also learned some things that we didn’t expect:

IS TIME AND EFFORT ENOUGH?

Jerry Shereshewsky Sunday, 27 March 2011

Seth Godin posted today (http://bit.ly/gPl4vx) about success coming from putting in sufficient time and effort. In general I agree with him, but I believe he’s left one important piece out.

All Shook Up

Jerry Shereshewsky Monday, 21 March 2011

Shakeouts. A nasty word. But in our world of new technologies and new technological ideas (and their inevitable copycats) it’s a fact of life. There are two coming.

Getting Known, Liked and Respected

Jerry Shereshewsky Friday, 18 March 2011

Selling is a pretty straightforward thing. There are only two basic sets of rules:

 

Rule #1 - Ready, Willing & Able: Buyers must be ready, willing and able all at the same exact moment. Ready to buy what you’re selling, willing to buy it from you and able to close the deal with ‘open to buy’. Readiness has mostly to do with timing. Seasonality plays a major role in many purchase decisions. Getting in front of the buyer at the right time in the buying cycle is incredibly important. Visiting a buyer after they have completely committed their open to buy for (for instance) Easter means you have to wait until next year.

The Mani/Pedi Secret

Jerry Shereshewsky Monday, 14 March 2011

Sellers and buyers do an interesting dance in the world of media. Virtually no one has a lock on business. The buyers can, in fact, buy around almost anyone. Sellers have to distinguish themselves in order to be noticed, understood and chosen. There are an incredible number of sellers out there virtually indistinguishable from a group of other similarly indistinguishable sellers.

Productivity

Jerry Shereshewsky Friday, 04 March 2011

I thought it was only me. And maybe my wife. Writing, reading and responding (the new “3 R’s”?) 11 at night. 3 in the morning. 7am. On the computer, reading, writing and responding. But so is everyone else.

Ed Ney…Ahead of His Time…Again

Jerry Shereshewsky Tuesday, 15 February 2011

I read this morning about KBS+P Ventures, the newest addition to the world that has discovered the marital pleasures of the combination of marketing savvy and investment banking. A number of smaller shops, including Taxi and Anomaly, and bigger entities like Interpublic’s MediaBrands Ventures, are doing the same thing. Sounds new and exciting.

Horses and Gods

Jerry Shereshewsky Tuesday, 08 February 2011

 

Once again Epictetus has been proven right; if horses had gods they would look like horses. I watched the Super Bowl yesterday...who didn't! It was, for a change, a great game. But the commercials....especially the Chrysler 200 spot with Eminem.

Making the Revolution.com

Jerry Shereshewsky Friday, 04 February 2011

First came the flag. Don’t Tread On Me. Hoist the Red Banner. A simple slogan, visible, to excite and incite. Then came the broadsheet. Screaming headlines. Remember the Maine. All very lean forward. The lean back world of television could certainly excite but had a lot of trouble inciting. I guess getting off the sofa and into the streets required more inertia busting than was possible. Action became, for the most part, passivity. We saw hints of change in the Philippines where simple jokes passed by SMS so undermined the credibility of the regime that it simply collapsed. And now the internet.

Social Media + Mobile = Results

Shelly Lipton Wednesday, 19 January 2011

Traditional advertising channels—including print, broadcast, and online display ads—are perfect places for prompting users to text a keyword to an advertiser’s code in order to enter a sweepstakes or receive a discount coupon.

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