Jerry Shereshewsky

Jerry Shereshewsky

Thursday, 01 December 2011 03:47

Laura Lang…new CEO at Time, Inc.

Time, Inc announced that Laura Lang is their new CEO. Interesting AdAge article with lots of quotes about her being ‘digital’ (apparently a good thing), but lacking some ‘publishing experience’ (not a good thing), and that the old guard at the company will be happier (not sure if that’s a good thing), and even some note that she has excellent buy-side experience (pretty good, I think). Oh yeah, and she’s a very good manager (couldn’t hurt).

Friday, 09 September 2011 13:41

Confessions of a Former Ambassador

 

A few days ago I saw a web post from Matt Straz, formerly from MEC and now CEO at Namely, about the long, slow and painful decline of Yahoo’s graphical advertising business under their newly fired CEO. For more than six years, from 2001 through 2007 I ran marketing for Yahoo! Media Sales and it’s amazing leader, Wenda Harris Millard. Matt amazingly recalled a conversation in which he asked me the secret to Yahoo’s (then) meteoric share price increase (which came, btw, because of a similarly meteoric rise in media sales and market share).

Nat Ives reported a few days ago in Ad Age that the NY Times Digital edition’s Share of Newspaper Sites’ Traffic Hit a 12 Month Low! Various spokespeople argued about the interpretation of the data and pointed out that the Times has only lost minimal traffic since the erection of the paywall. Category definitions…blah, blah, blah.

 

Rick Boyko, after 8 years building and running the VCU Brand Center, is stepping down. I sit on the search committee seeking his replacement, and the one thing we all agreed upon, at our very first meeting, is that this job is absolutely the Most Important Job in Our Business.

Sunday, 27 March 2011 15:31

IS TIME AND EFFORT ENOUGH?

Seth Godin posted today (http://bit.ly/gPl4vx) about success coming from putting in sufficient time and effort. In general I agree with him, but I believe he’s left one important piece out.

Monday, 21 March 2011 19:50

All Shook Up

Shakeouts. A nasty word. But in our world of new technologies and new technological ideas (and their inevitable copycats) it’s a fact of life. There are two coming.

Friday, 18 March 2011 16:51

Getting Known, Liked and Respected

Selling is a pretty straightforward thing. There are only two basic sets of rules:

 

Rule #1 - Ready, Willing & Able: Buyers must be ready, willing and able all at the same exact moment. Ready to buy what you’re selling, willing to buy it from you and able to close the deal with ‘open to buy’. Readiness has mostly to do with timing. Seasonality plays a major role in many purchase decisions. Getting in front of the buyer at the right time in the buying cycle is incredibly important. Visiting a buyer after they have completely committed their open to buy for (for instance) Easter means you have to wait until next year.

Monday, 14 March 2011 22:58

The Mani/Pedi Secret

Sellers and buyers do an interesting dance in the world of media. Virtually no one has a lock on business. The buyers can, in fact, buy around almost anyone. Sellers have to distinguish themselves in order to be noticed, understood and chosen. There are an incredible number of sellers out there virtually indistinguishable from a group of other similarly indistinguishable sellers.

Friday, 04 March 2011 13:49

Productivity

I thought it was only me. And maybe my wife. Writing, reading and responding (the new “3 R’s”?) 11 at night. 3 in the morning. 7am. On the computer, reading, writing and responding. But so is everyone else.

Tuesday, 15 February 2011 15:09

Ed Ney…Ahead of His Time…Again

I read this morning about KBS+P Ventures, the newest addition to the world that has discovered the marital pleasures of the combination of marketing savvy and investment banking. A number of smaller shops, including Taxi and Anomaly, and bigger entities like Interpublic’s MediaBrands Ventures, are doing the same thing. Sounds new and exciting.

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