Outbrain is revolutionizing content distribution by treating it and selling it as a better performing channel vs. display ads. GUM brought them into the arena and guided their positioning, helped them prioritize a complex buying landscape for more targeted sales focus, and assisted them in standing out in the advertising industry. We introduced them to Effie Worldwide, iMedia Summits, and Advertising Week.

With the continued rise and interest in content marketing combined with a more strategic focus on where they’re going, Outbrain is well positioned to take a large share in the growing world of content discovery.